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Online Grocery Shopping: 20%
Retail Grocery Shopping: 80%
By 2025, the share of online grocery spending could reach 20%, representing
$100 Billion
in annual consumer sales.
That is the equivalent of approximately
3900
grocery stores
Expect a significant number of brick and mortar categories,
representing 40% of Center Store volume,
to migrate to an online shopping experience.
Are You Ready for the Digital Food Shopper?
ASSESS YOUR CONNECTED COMMERCE READINESSRATE YOUR BUSINESS IN THE SIX AREAS MOST IMPORTANT TO ONLINE GROCERY SHOPPERS
Trust
Value
Experience
Assortment
Convenience
Personalization
87% of shoppers surveyed cite trust-related needs as most important in choosing their e-tailer. Is your supply chain ready to flawlessly deliver orders on time and accurately?
Pricing transparency is a reality, as digital shopping takes price comparison to a new level. Are you prepared with a cross-channel pricing strategy that delivers?
Whether it's occasional online shoppers or click-to-buy masters, ease of ordering - a key element of experience - is a top driver of e-tailer choice. What experience do you provide today?
The digital shelf holds endless possibilities to meet the breadth and depth of consumer demand- are you ready to stock it right?
Making online grocery shopping more convenient for shoppers will be a key differentiator for the winners and losers in the long term. How do you plan to address?
Does your technology enable you to directly and individually engage with online shoppers to provide the information, offers and experience most relevant to them? This capability is required to win in the long-term.
