By 2022 consumers could be spending
$100 Billion
dollars a year on online grocery.
That’s equal to every U.S. household annually spending $850 online for food and beverage.
Last year, we predicted that digital food retailing would reach saturation in 10 years, but 2017 was a year of disruption. We now expect that in just 5-7 years, as many as 70% of U.S. consumers will regularly purchase consumer packaged goods online.
According to a Digital Readiness Assessment fielded by Nielsen and FMI, many retailers and manufacturers are not ready for the age of online grocery.