Jul 27, 2021
Transparency on the digital shelf means providing consumers with rich product data that goes beyond the label. Product data is how brand manufacturers will communicate the benefits of their product, how retailers will deliver personalized shopping experiences, and how consumers will find products that match their diverse needs and preferences. What’s more, changing food regulations and policies are coming more quickly than they have in the past and will continue to highlight the importance of providing product data to address a wide variety of needs.
This webinar will discuss how transparency is one subset of what rich product data can provide, and how it is a long game brand manufacturers and retailers must cooperate in for the benefit of the consumer.
Speakers:
Montana Fredrick
Chief Marketing Officer, Foodspace Technology
Kayla Kaplan
Head of Nutrition Communication, Foodspace Technology
Recording | Presentation
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