IRI consumers face reality of COVID 19 The modern world has never experienced what is happening in the wake of the COVID-19 pandemic. As the virus and its impact—on consumers, businesses and markets—continues to accelerate, health concerns rise along with greater economic uncertainty. As a result, consumers alter their CPG product preferences and overall shopping behavior. This includes: purchase decisions dealing with out-of-stocks reduced brick-and-mortar store trips, and relying more heavily on click and collect.  IRI and FMI  share insights on the latest consumer sentiment, which categories are experiencing explosive growth and what’s expected to slow down—plus what all of this means for the industry. In addition to providing a real-time look at what’s occurring across grocery retail, IRI and FMI share ideas on how CPG manufacturers and retailers can best support consumers as they face unprecedented challenges.

Rick Stein Vice President, Fresh Foods FMI
Joann Driggs Vice President, Thought Leadership IRI

Presentation | Recording