The frozen food aisle is in the midst of a strong comeback and understanding the drivers for growth in frozen foods can help further align innovation, products, merchandising, marketing and branding with how consumers live, shop and cook.
This webinar discusses consumer behaviors and attitudes about frozen foods, as well as the usage of frozen foods in the home to tell a much more complete story to drive continued growth in this category.
- Alison Bodor, President and CEO American Frozen Food Institute
- Anne-Marie Roerink Principal 210 Analytics, LLC
- Steve Markenson, Director, Research, Food Marketing Institute
Download the full report:
American Frozen Food Institute (AFFI) Power of Frozen Research https://affi.org/our-priorities/power-of-frozen-research/