This webinar examines how diets and health consciousness impact the transparency imperative. Speakers look at the many aspects of the topic and provide guidance for industry next steps. Those steps include the need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses.
- Thea Bourianne Solutions Consultant & Registered Dietitian Label Insight
- Steve Markenson Director, Research Food Marketing Institute