Meat is one of the most important factors in primary store choice and channel switching. Getting meat right requires a keen understanding of how it fits within larger shopping trends, such as health & wellness, convenience, transparency and technology. This webinar shares the top findings and implications to accomplish growth, while mitigating risk. 
After the incredible growth of seafood sales at retail in the first year of the COVID-19 pandemic (2020), seafood maintained its upward trajectory in 2021 to take the proverbial two steps forward. However, 2022 proved to be a very different story for seafood as the category took one big step backward in terms of sales. While overall seafood sales did not fall back as low as pre-pandemic levels, dollar (-3.8%) and unit (-9.7%) sales were down in 2022 from the record 2021 levels. This year’s Power of Seafood chronicles how the who, where, what and why of seafood consumption has been impacted by the current economic situation, most notably inflation.
If I asked you what are the most important fresh foods topics for the industry now, how would you respond? You might point to subjects such as food price inflation, competing with restaurants, sustainability, health and well-being, prepared foods, and others.
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