Strategizing for the Future: We’ve Launched FMItech@Midwinter Dec 07, 2018 By Doug Baker, Vice President, Industry Relations - Private Brands, Technology for Food Marketing Institute Food retail continues to see unprecedented change in the technology sector. New disruptive competitors and increased expectations from consumers are challenging tried and true industry practices and our customary way of operating. But we have choices. We’ve launched FMItech@, a new feature at FMI Midwinter Executive Conference, placing the spotlight on technology. We’ll delve deep into proven and emerging trends and their applications for your businesses. Through FMItech@, we’ve added Tech Talks, Tech Exchanges and tech-focused sessions to the Midwinter program to generate game-changing discussion and prepare you for what’s next. As part of the Tech Exchange, registered Midwinter attendees will have the opportunity to meet face-to-face with current and new technology partners. These Tech Exchanges held on Friday and Sunday are designed to give personalized time to strategize among senior leadership. The one-on-one, 25-minute Tech Exchanges are complimentary for registered retailer and wholesaler attendees to schedule. Tech Talks, on the other hand, are open-invitation, informal fire-side chats. Technology suppliers will share non-commercial ideas in 7-minute intervals, focusing on highest priority areas. The rapid-fire talks are on Friday and Sunday, from 10:00 a.m. to 12:00 p.m. Looking to enhance your food retail technology strategy? Look no further! We’ll have the answers you need at FMItech@Midwinter.