Oct 19, 2018
FMI President and CEO Leslie Sarasin recently spoke at the U.S. Chamber of Commerce Foundation’s Food Forward event and moderated a discussion on Mapping Consumer Trends with Nicole Davis, senior innovation manager of our brands for Kroger, and Danielle Gould, founder and CEO of Food+Tech Connect. Here’s are some photos and a quote from Sarasin from the event:
“Each consumer has his or her own unique shopping equation complete with product-by-product adaptations, and in the age of shared information, RADICAL PERSONALIZATION means the shopper expects the retailer to discern, respect, and curate according to this set of individualized values. The retailer who proves the best partner in helping the shopper find the preferred solution to his/her distinct equation will reap the rich reward of customer loyalty.”—Leslie Sarasin, President and CEO, Food Marketing Institute
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