By: Rick Stein, Vice President, Fresh Foods, Food Marketing Institute
I’m in event planning mode. Our totally new and unique event FreshForward is coming up in just about a month and I’m very excited for the experience. Speakers are getting confirmed, sponsors or coming in and retailers are making travel arrangements. But, amid all the excitement, I wanted to take the time to properly introduce and explain FreshForward and give folks a sneak peak of what to expect. I could think of no one better to help me with this than my old friend, Barb Renner, vice chairman and U.S. consumer products leader with Deloitte.
Here’s the 10 minute recording of my discussion with Barb on FreshForward and the key issues facing retail fresh departments today. I’ve pulled out the best parts too, if you want an even shorter snippet. Enjoy and I’m excited to see you at FreshForward in Chicago, September 16 – 18.
Full Sneak Peak of FreshForward (10 minutes)
Why Time Is Ripe for FreshForward (2 minutes)
What’s Different About FreshForward? (3 minutes)www.FMI.org/FreshForwards.