Retailers serve their communities on a daily basis. In addition to providing the products and services needed by customers, they also have the responsibility of providing essential information. Some of this information is required by regulations, yet some is voluntary and at the discretion of the retailer. Providing food safety information at retail can help build customer trust. Those who work in food safety know the challenge of proving information that will be understood and acted on by the intended audience.
At this year’s International Association of Food Protection in Salt Lake City Utah, Ashley Eisenbeiser, director of food and product safety, Food Marketing Institute, moderated a session featuring Shelley Feist with the Partnership for Food Safety Education, Dr. Sandria Godwin with Tennessee State University, and Michael Roberson with Publix Supermarkets, which discussed how retailers effectively communicate food safety messages with their customers by highlighting two food safety education campaigns, Don’t Wing It & Story of Your Dinner.
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