Looking to Grow Your Business?

By Steve Markenson, Research Director, Food Marketing Institute

Of course, you are! Who is not interested in growing and expanding their business?  

But in this highly competitive world, how do you get the advantage over your competitors? If you are an FMI member, we help with great research tools like the recently released U.S. Grocery Shopper Trends study and the soon to be released Food Retailing Industry Speaks study. We offer webinars and conferences to address myriad ongoing and current issues facing food retailers designed to keep you ahead of the competition. We also strive to connect you with partners that can help your business excel. And if you can't find what you're looking for, don't forget that you can Ask A Librarian to tackle any research question.  Thus, on July 24, you will have the opportunity to learn from FMI about a great tool to help you grow and expand your business.

Most Americans know that the U.S. Census Bureau conducts a full count of the U.S. population every 10 years, but few know about the business data they publish. On July 24, FMI will host a webinar that will provide an overview of both the demographic and business data available to food retailers that they can use to get that leg up on the competition. The webinar will provide a live demo of Census Business Builder, an easy to use data tool specifically designed for businesses like yours.     

Here’s an example of how the Census Business Builder can be used. I recently meet James, an entrepreneur in Philadelphia. He had opened a small business that was very successful and was looking to expand. But where should his second location be? It was a critical decision that he struggled with. He knew how important location can be in the success of a business, specially a food retailer. He could not afford a fancy consultant to analyze his options and advise him. A friend told him about a new tool from the U.S. Census Bureau called Census Business Builder that could help him with this decision. He used the tool to analyze and evaluate his options. This dynamic tool helped James make a smart decision. And, as they say, the rest is history. If you want to see more about James, watch his story.   

Join us on July 24 at 2PM as Andrew Hait and Charles Brady from the U.S. Census Bureau provide you with this important information and tools that can help you grow your business.

Register for the Webinar