By Steve Markenson, Research Director, Food Marketing Institute
Maybe I am a little “old-school,” but when I go to the movies I still try to get to my seat (with my popcorn) in plenty of time to see the previews of upcoming movies. And, I always look forward to seeing what is coming to a theater near me during the summer, because that’s when Hollywood brings out their best (at least they try to). This is your chance to learn what exciting adventures FMI studios has in store for you this summer.
Coming soon to a computer screen near you …
For more than four decades, back to a time before the first Stars Wars movie, FMI has been conducting its annual U.S. Grocery Shopper Trends study. You can never have too many sequels with these beloved characters/shoppers. On June 26th at a screen near you, you will able to watch the first of our webinars revealing the latest shopper perspectives on the food retail industry. On that day, the report will also be available at the FMI store.
The Trends Trilogy
No successful movie/webinar could exist on its own, so we’ve put together a trilogy of webinars on Trends. This “State of the Marketplace” looks at who is shopping, how often they are shopping, how much they are spending and where they are shopping, including a look at online shopping. Each webinar will follow a unique storyline.
- Trends Webinar 1 (June 26) takes a look inside the grocery shopper’s head; where they have been, where they are going. Specifically, this first episode explores how consumers perceive their relationship with their primary grocery store in a time of retail change and innovation. What do shoppers want from their grocery store?
- Trends Webinar 2 (July 31) explores consumers’ desire to eat better. This episode looks at what it means to eat well in a confusing food landscape. How can food retailers help shoppers meet their healthy eating goals?
- Trends Webinar 3 (September 6) dives into how consumers are adapting their grocery shopping in a new omnichannel world. This episode examines how technology has embedded itself in the food shopping experience. It is not just about online shopping and delivery. You can be a digital shopper instore.
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