Looking for Sales Growth? Reconsider Your GM & HBC Categories Feb 07, 2017 By: Peter Collins, Director of Industry Relations and Development, Food Marketing Institute Progressive Grocer recently reported about new research released during the FMI 2017 Midwinter Executive Conference that outlines the opportunity for grocery stores to increase sales by reconsidering their store’s General Merchandise (GM) and Health and Beauty Care (HBC) categories. The report, conducted by Acosta Strategic Advisors, points out shoppers are in grocery stores four times more than other outlets, representing an opportunity to capture not only their food shopping needs, but also their GM/HBC essentials. The report also includes key marketing and merchandising strategies for growing GM/HBC sales at food retail. Get an overview of the findings by watching the below video and download the report at www.fmi.org/GMHBC.