By: Sue Wilkinson, Senior Director, Information Service & Research, Food Marketing Institute
We talk a lot about the rapid pace of change the grocery industry is facing today. When you dive deep into the research on what shoppers are saying they want and how stores are responding, you start to wonder if we’re seeing a revolution or an evolution in our industry.
For example, with more shoppers than households, grocery stores are finding ways to set themselves apart in order to grow their business. Differentiation is becoming the new competitive edge. We see this unfolding in FMI’s two annual signature research studies, U.S. Grocery Shopper Trends and U.S. Food Retailing Industry Speaks. For the first time ever, we break down findings from both reports in an interactive digital experience that shows how grocers are responding to consumers in the areas of fresh foods, private brands, health and wellness and food safety. We call it Grocery Revolution.
As you scroll through Grocery Revolution, you’ll learn the story of the changing shopper environment through each of the four paths mentioned above, and you will discover how retailers are rising to meet these challenges. At the end you can decide—revolution or evolution?