Shoppers consider a range of stakeholders, from manufacturer brands to grocery stores, as responsible for providing transparency. However, the high levels of responsibility don’t equate to similarly high levels of shopper trust. A case in point is ...
Give and you shall receive. This age-old adage is not only fitting for this charitable time of year, but it also provides concise guidance for food retailers looking to maximize customer loyalty and satisfaction. Now more than ever, consumers want ...
The whole world is anticipating, yearning, and preparing for the day when the COVID-19 pandemic does not dominate the horizon of our life considerations. From a food industry perspective, part of that involves speculating which pandemic-tinged ...
The growing power of ecommerce is underscored in FMI’s U.S. Grocery Shopping Trends 2020 (Trends) report. Weekly online grocery spend reported by shoppers soared to 27.9% of all grocery spending in the March/April period of this year, from 14.5% in ...
The pandemic has accelerated ecommerce demand, pressuring capabilities and providing invaluable lessons for the future. I am not usually one to make dramatic statements about industry developments, but I have mostly put that aside during this ...
The consumer desire for product engagement can also be just as readily identified as a negotiation of the brand relationship; knowing what information to share, when to share it and how to convey it. It is learning the relationship dance steps for ...
It has been well substantiated that shoppers today ask more questions about their food than ever before. They want to know its story and are in search of intersections – those places where the details of their food’s story resonate with some aspect ...
I love to ask participants to fill in the blank to this sentence, “I trust my grocery store to ______.” For a while, I got responses like “sell safe food,” “be clean” and “have a good assortment of food.” But in recent years, I hear more answers ...
“Transparency is an imperative for growing consumer trust and loyalty.” These wise words are offered by FMI’s Doug Baker, vice president, industry relations in assessing The Transparency Imperative research study released in September by FMI, with ...
To protect consumers, retailers are now expecting more from their supplier’s food safety and quality processes. We believe one way to accomplish this is to be transparent about your food safety and quality programs by implementing a rigorous food ...
The Transparency Imperative takes a look at product labeling from the consumer perspective and finds that shoppers increasingly demand transparency, so much so that 75 percent are more likely to switch to a brand that provides more in-depth product ...
Today, the industry’s compass needs to be pointed directly on how to solve consumer needs. To do that, the future of grocery will employ technology as a tool to help shopper buy more ...
As I walk around the perimeter of the grocery store today, two big trends are paying off. One is transparency—the shopper’s desire to know more about where their food comes from and how it was made. The second is social and cultural alignment, or a ...
Just about half (49%) of the 1,003 primary household shoppers surveyed report they follow a health-related program that informs the way they shop for food....
The US seafood market is becoming increasingly transparent as seafood-buying companies make use of the tools available to describe where their seafood comes from. Such tools include ecolabels, QR codes, online supplier maps and fishery source lists, ...