Transparency

Consumers Continue to Value Transparency as Perspectives Evolve

Shoppers consider a range of stakeholders, from manufacturer brands to grocery stores, as responsible for providing transparency. However, the high levels of responsibility don’t equate to similarly high levels of shopper trust. A case in point is ...

Seizing the ROI of Social Responsibility

Give and you shall receive. This age-old adage is not only fitting for this charitable time of year, but it also provides concise guidance for food retailers looking to maximize customer loyalty and satisfaction. Now more than ever, consumers want ...

The Next Hot Topic: Social Justice and Food

The whole world is anticipating, yearning, and preparing for the day when the COVID-19 pandemic does not dominate the horizon of our life considerations. From a food industry perspective, part of that involves speculating which pandemic-tinged ...

A New Look at Shopper Transparency Expectations

The growing power of ecommerce is underscored in FMI’s U.S. Grocery Shopping Trends 2020 (Trends) report. Weekly online grocery spend reported by shoppers soared to 27.9% of all grocery spending in the March/April period of this year, from 14.5% in ...

Grocery’s Ecommerce Evolution during COVID-19

The pandemic has accelerated ecommerce demand, pressuring capabilities and providing invaluable lessons for the future. I am not usually one to make dramatic statements about industry developments, but I have mostly put that aside during this ...

Taking the Relationship to the Next Level: Brand Management for the Millennially Serious

The consumer desire for product engagement can also be just as readily identified as a negotiation of the brand relationship; knowing what information to share, when to share it and how to convey it. It is learning the relationship dance steps for ...

Food Retailer or Food Storyteller?

It has been well substantiated that shoppers today ask more questions about their food than ever before. They want to know its story and are in search of intersections – those places where the details of their food’s story resonate with some aspect ...

Building A Culture of Trust and Transparency in Food Retail

I love to ask participants to fill in the blank to this sentence, “I trust my grocery store to ______.” For a while, I got responses like “sell safe food,” “be clean” and “have a good assortment of food.” But in recent years, I hear more answers ...

The Transparency Imperative: The Foundation of Trust and Loyalty

“Transparency is an imperative for growing consumer trust and loyalty.” These wise words are offered by FMI’s Doug Baker, vice president, industry relations in assessing The Transparency Imperative research study released in September by FMI, with ...

Accomplish Transparency In Food Safety

To protect consumers, retailers are now expecting more from their supplier’s food safety and quality processes. We believe one way to accomplish this is to be transparent about your food safety and quality programs by implementing a rigorous food ...

Transparency Can Impact the Bottom Line

The Transparency Imperative takes a look at product labeling from the consumer perspective and finds that shoppers increasingly demand transparency, so much so that 75 percent are more likely to switch to a brand that provides more in-depth product ...

Solving Consumer Needs Requires Innovation and Relevancy

Today, the industry’s compass needs to be pointed directly on how to solve consumer needs. To do that, the future of grocery will employ technology as a tool to help shopper buy more ...

Transparency and Social Alignment: Two Top Trends in Fresh That Are Paying Off

As I walk around the perimeter of the grocery store today, two big trends are paying off. One is transparency—the shopper’s desire to know more about where their food comes from and how it was made. The second is social and cultural alignment, or a ...

Consumers Consider Ingredients In The Food Products They Buy, But Two-Thirds Are Challenged To Decipher

Just about half (49%) of the 1,003 primary household shoppers surveyed report they follow a health-related program that informs the way they shop for food....

Delivering Transparency in Seafood Supply Chains

The US seafood market is becoming increasingly transparent as seafood-buying companies make use of the tools available to describe where their seafood comes from. Such tools include ecolabels, QR codes, online supplier maps and fishery source lists, ...