Transparency

Taking the Relationship to the Next Level: Brand Management for the Millennially Serious

The consumer desire for product engagement can also be just as readily identified as a negotiation of the brand relationship; knowing what information to share, when to share it and how to convey it. It is learning the relationship dance steps for ...

Food Retailer or Food Storyteller?

It has been well substantiated that shoppers today ask more questions about their food than ever before. They want to know its story and are in search of intersections – those places where the details of their food’s story resonate with some aspect ...

Building A Culture of Trust and Transparency in Food Retail

I love to ask participants to fill in the blank to this sentence, “I trust my grocery store to ______.” For a while, I got responses like “sell safe food,” “be clean” and “have a good assortment of food.” But in recent years, I hear more answers ...

The Transparency Imperative: The Foundation of Trust and Loyalty

“Transparency is an imperative for growing consumer trust and loyalty.” These wise words are offered by FMI’s Doug Baker, vice president, industry relations in assessing The Transparency Imperative research study released in September by FMI, with ...

Accomplish Transparency In Food Safety

To protect consumers, retailers are now expecting more from their supplier’s food safety and quality processes. We believe one way to accomplish this is to be transparent about your food safety and quality programs by implementing a rigorous food ...

Transparency Can Impact the Bottom Line

The Transparency Imperative takes a look at product labeling from the consumer perspective and finds that shoppers increasingly demand transparency, so much so that 75 percent are more likely to switch to a brand that provides more in-depth product ...

Solving Consumer Needs Requires Innovation and Relevancy

Today, the industry’s compass needs to be pointed directly on how to solve consumer needs. To do that, the future of grocery will employ technology as a tool to help shopper buy more ...

Transparency and Social Alignment: Two Top Trends in Fresh That Are Paying Off

As I walk around the perimeter of the grocery store today, two big trends are paying off. One is transparency—the shopper’s desire to know more about where their food comes from and how it was made. The second is social and cultural alignment, or a ...

Consumers Consider Ingredients In The Food Products They Buy, But Two-Thirds Are Challenged To Decipher

Just about half (49%) of the 1,003 primary household shoppers surveyed report they follow a health-related program that informs the way they shop for food....

Delivering Transparency in Seafood Supply Chains

The US seafood market is becoming increasingly transparent as seafood-buying companies make use of the tools available to describe where their seafood comes from. Such tools include ecolabels, QR codes, online supplier maps and fishery source lists, ...

Transparency, Research and A Visit to The Ukraine: Private Brands in 2017

The private brands work FMI performed in 2017 focused on transparency, research and exploring lessons learned and opportunities from other countries. While perhaps not as catchy as Julius Caesar’s “Veni, vidi, vici - We came, we saw, we conquered,” ...

Surprise! Shoppers Expect Retailers to Know the Answer to These Questions

I have found I can usually trust my instincts and intuitions when it comes to knowing what most people think, and when I question my judgment in this regard I tend to rely on my Kentucky roots and the connections I still have there to gauge what ...

From Customer to Partner

Shoppers are on a quest to become more deeply connected to the food experience, and the retailer is a vital part of facilitating that connection – not just by providing the product, but also by providing the surrounding story about the product....

Taking It Personally

Today’s shoppers feel entitled to information access about the product they are considering and they assume their unique needs should be listened to and addressed....

Why Transparency Isn’t Always Clear

What we need is practical, targeted clarity, which necessitates taking the time to find out what people want to know and then presenting it to them with lucid integrity. It’s with this notion that the 2017 edition of FMI’s U.S. Grocery Shopper ...