Private Brands

Our Voice of Food Retail blog offers commentary from FMI subject matter experts on timely and important topics to the food retail industry.

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FACTS & FIGURES

97% of U.S. households

purchase private brands from grocery
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  • 3 Parts of FMI Connect Sure to Increase Your Private Brands Sales

    May 3, 2016
    With the growing importance private brands play for food retailers, we’re paying special attention to ensure attendees at FMI Connect walk away with the ideas, tools, contacts and more to make their private brand sales increase. Here are three parts ...
  • Grocery Revolution or Evolution

    Mar 3, 2016
    With more shoppers than households, grocery stores are finding ways to set themselves apart in order to grow their business. Differentiation is becoming the new competitive edge. We see this unfolding in FMI’s two annual signature research studies, ...
  • 2015 Year in Review: Top Stories across Asset Protection, Private Brands and Supply Chain

    Dec 31, 2015
    Total Store Collaboration is a strategic pillar at FMI and is directed at helping members compete for share of stomach, share of wallet, share of talent, and share of capital. It’s befitting that stories related to asset protection, private brands ...
  • Private Brands Leaders on the Issues

    Nov 18, 2015
    I’ve been lucky to work with some true leaders in the private brands space during my time at FMI. Since FMI starting the Private Brand Leadership Council, I’ve been honored to have Ricardo Alvarez, who has been a president and CEO for several ...
  • Playing Supermarket Myth Whack-A-Mole

    Oct 30, 2015
    The rationale behind the myth busting web page is to provide our members with resources to confront the misperception being perpetuated every time they hear or see it, so we don’t have to play whack-a-mole on an ongoing basis. If we challenge the ...
  • Private Brands Goes to Washington

    Oct 29, 2015
    Last week the FMI Private Brand Council held its first Washington, D.C. Summit. This event was the culmination of a year’s worth of evaluating what is currently offered by the FMI Private Brand Council and industry. The group came to our nation’s ...
  • Private Brand Growth: A Conversation with Jim Holbrook, Chief Executive Officer, Daymon Worldwide

    Oct 20, 2015
    On Sept. 1, 2015, Daymon Worldwide appointed a new Chief Executive Officer, Jim Holbrook. I had the distinct pleasure of sharing a conversation on industry trends with Jim and learning his perspective on business opportunities. My line of ...
  • How to Tie Your Private Brand to Creative Promotions

    Oct 7, 2015
    This strategy also takes some of the pressure off private brands always having to be lower priced on the shelf. By creating unique value-add components to private brand programs, retailers are able to drive trial, differentiate, and build loyalty to ...
  • What Makes a “Best Seller” in Private Brands?

    Aug 24, 2015
    The moniker “best seller” is often used to tout and elevate a brand’s status on the shelf, and for many shoppers, it is a purchase motivator. For private brands, the “best seller” category is something to aspire to, but if you’re a brand owner, you ...
  • My Brands Matter: Private Brands Summit at FMI Connect Showcases Why

    Jun 3, 2015
    Forbes recently released its The World’s Most Valuable Brands list and as in previous years Apple, Microsoft and Google retain their hold on the top three spots. The list is comprised of more than 200 global brands and companies, among other things, ...