Private Brands

Our Voice of Food Retail blog offers commentary from FMI subject matter experts on timely and important topics to the food retail industry.

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97% of U.S. households

purchase private brands from grocery
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  • Playing Supermarket Myth Whack-A-Mole

    Oct 30, 2015
    The rationale behind the myth busting web page is to provide our members with resources to confront the misperception being perpetuated every time they hear or see it, so we don’t have to play whack-a-mole on an ongoing basis. If we challenge the ...
  • Private Brands Goes to Washington

    Oct 29, 2015
    Last week the FMI Private Brand Council held its first Washington, D.C. Summit. This event was the culmination of a year’s worth of evaluating what is currently offered by the FMI Private Brand Council and industry. The group came to our nation’s ...
  • Private Brand Growth: A Conversation with Jim Holbrook, Chief Executive Officer, Daymon Worldwide

    Oct 20, 2015
    On Sept. 1, 2015, Daymon Worldwide appointed a new Chief Executive Officer, Jim Holbrook. I had the distinct pleasure of sharing a conversation on industry trends with Jim and learning his perspective on business opportunities. My line of ...
  • How to Tie Your Private Brand to Creative Promotions

    Oct 7, 2015
    This strategy also takes some of the pressure off private brands always having to be lower priced on the shelf. By creating unique value-add components to private brand programs, retailers are able to drive trial, differentiate, and build loyalty to ...
  • What Makes a “Best Seller” in Private Brands?

    Aug 24, 2015
    The moniker “best seller” is often used to tout and elevate a brand’s status on the shelf, and for many shoppers, it is a purchase motivator. For private brands, the “best seller” category is something to aspire to, but if you’re a brand owner, you ...
  • My Brands Matter: Private Brands Summit at FMI Connect Showcases Why

    Jun 3, 2015
    Forbes recently released its The World’s Most Valuable Brands list and as in previous years Apple, Microsoft and Google retain their hold on the top three spots. The list is comprised of more than 200 global brands and companies, among other things, ...
  • Driving Private Brand Sales with Collaborative Business Planning

    Jun 1, 2015
    If everything is so great for private brands, why all the focus and need to build better business planning processes? As consumer awareness grows so does demand, especially for products that meet consumer needs whether they are for function, flavor, ...
  • Are Private Brands for Millennials About Innovation or the Value Equation?

    Mar 20, 2015
    New research from Mintel finds that 42 percent of millennials agree private brand products are more innovative than name brand products. In reading through the findings, I’m both excited and intrigued by this finding at the same time. What is the ...
  • Sustainable Sourcing to Innovate and Better Communicate Your Private Brand

    Feb 19, 2015
    If you are just beginning the journey in sustainable sourcing, branding and product development or are still considering if it even makes sense for your private brand, there are some things you should know and contemplate as you explore the ...
  • Time for A Private Brands Change

    Dec 4, 2014
    At the recent FMI Private Brands Business Conference, we heard one very common theme—it’s time for change. As a category, U.S. private brands are seeing slowing growth, especially compared to the private brand industries in other countries. Could ...