Private Brands

Our Voice of Food Retail blog offers commentary from FMI subject matter experts on timely and important topics to the food retail industry.

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97% of U.S. households

purchase private brands from grocery
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  • The Mystery of Private Brands

    Mar 20, 2017
    Next time you’re visiting a friend or family member’s home, I dare you to take a peek in their pantry or refrigerator and see how many private brand products you find. My guess is you’ll discover quite a few. You may even lose count. That’s because, ...
  • Managing Your Brand in 2016

    Jan 3, 2017
    In 2016 the food retail industry faced significant challenges and private brands were arguably at the center of every one of the year’s most significant and historical events. Private brands were engaged in the GMO legislation battles in Vermont and ...
  • Embracing a New Wave of Information Technology

    Jul 21, 2016
    The legislative achievements last week on GMO have been a win for the value chain in giving food makers and sellers the option to disclose information in a flexible manner, so it was disconcerting that the debate on GMO included accusations that the ...
  • Transparency in the Grocery Aisles

    Jul 7, 2016
    In 2014, the Trading Partner Alliance (TPA), a joint industry relationship group made up of the Food Marketing Institute (FMI) and the Grocery Manufacturers Association (GMA) that focuses on shared retailer-manufacturer supply chain efficiency ...
  • Private Brands Winner in Excellence in Exporting

    Jun 8, 2016
    The President’s “E” Award recognizes companies for “Excellence in Exporting.” During World War II 4,000 “E” Awards were awarded to war plants in recognition of production excellence. As a winner of the “E” award companies receive and were authorized ...
  • What Does It Mean To Be Authentic?

    Jun 3, 2016
    It seems that everywhere you go Italian food is as common as a good old American hot dog. In fact, you could argue that American consumers have a romance with Italian food products given both their affordability and accessibility. The challenge that ...
  • 3 Parts of FMI Connect Sure to Increase Your Private Brands Sales

    May 3, 2016
    With the growing importance private brands play for food retailers, we’re paying special attention to ensure attendees at FMI Connect walk away with the ideas, tools, contacts and more to make their private brand sales increase. Here are three parts ...
  • Grocery Revolution or Evolution

    Mar 3, 2016
    With more shoppers than households, grocery stores are finding ways to set themselves apart in order to grow their business. Differentiation is becoming the new competitive edge. We see this unfolding in FMI’s two annual signature research studies, ...
  • 2015 Year in Review: Top Stories across Asset Protection, Private Brands and Supply Chain

    Dec 31, 2015
    Total Store Collaboration is a strategic pillar at FMI and is directed at helping members compete for share of stomach, share of wallet, share of talent, and share of capital. It’s befitting that stories related to asset protection, private brands ...
  • Private Brands Leaders on the Issues

    Nov 18, 2015
    I’ve been lucky to work with some true leaders in the private brands space during my time at FMI. Since FMI starting the Private Brand Leadership Council, I’ve been honored to have Ricardo Alvarez, who has been a president and CEO for several ...