Last week the FMI Private Brand Council held its first Washington, D.C. Summit. This event was the culmination of a year’s worth of evaluating what is currently offered by the FMI Private Brand Council and industry. The group came to our nation’s ...
On Sept. 1, 2015, Daymon Worldwide appointed a new Chief Executive Officer, Jim Holbrook. I had the distinct pleasure of sharing a conversation on industry trends with Jim and learning his perspective on business opportunities. My line of ...
This strategy also takes some of the pressure off private brands always having to be lower priced on the shelf. By creating unique value-add components to private brand programs, retailers are able to drive trial, differentiate, and build loyalty to ...
The moniker “best seller” is often used to tout and elevate a brand’s status on the shelf, and for many shoppers, it is a purchase motivator. For private brands, the “best seller” category is something to aspire to, but if you’re a brand owner, you ...
Forbes recently released its The World’s Most Valuable Brands list and as in previous years Apple, Microsoft and Google retain their hold on the top three spots. The list is comprised of more than 200 global brands and companies, among other things, ...
If everything is so great for private brands, why all the focus and need to build better business planning processes? As consumer awareness grows so does demand, especially for products that meet consumer needs whether they are for function, flavor, ...
New research from Mintel finds that 42 percent of millennials agree private brand products are more innovative than name brand products. In reading through the findings, I’m both excited and intrigued by this finding at the same time. What is the ...
If you are just beginning the journey in sustainable sourcing, branding and product development or are still considering if it even makes sense for your private brand, there are some things you should know and contemplate as you explore the ...
At the recent FMI Private Brands Business Conference, we heard one very common theme—it’s time for change. As a category, U.S. private brands are seeing slowing growth, especially compared to the private brand industries in other countries. Could ...