Private Brands

Private Brands Drive Engagement Across Generations

There are few things in life that span different generations. My kids have never heard of an 8-track tape and my grandkids someday won’t know what a VCR is. That’s the world we live in these days, but it turns out private brands are an exception and ...

Driving Home The Benefits of Family Meals

An enormous National Family Meals Month™ movement has grown with an expansive suite of turnkey materials, broad industry awareness, a blossoming list of committed partners, mounting consumer engagement, and most importantly, demonstrated behavior ...

Virtual Reality: The Unsung Hero of Brand Packaging

If there’s one constant in the CPG industry, it’s that brands are always searching for the best ways to get their products noticed on the store shelf. It’s more important than ever to create packaging that can stand out in a (very congested) crowd. ...

Information the Way It Should Be

Our fascination with data has swiftly moved from a mere attraction to a determined expectation. Technology’s gift of speedy access to the facts and figures we want touches every aspect of our lives – including what we expect to know about the food ...

Consumers Consider Ingredients In The Food Products They Buy, But Two-Thirds Are Challenged To Decipher

Just about half (49%) of the 1,003 primary household shoppers surveyed report they follow a health-related program that informs the way they shop for food....

Partnerships with Purpose in Risk and Safety

FMI's Doug Baker, Vice President, Industry Relations, had an opportunity to sit down for a conversation about NRF Protect 2018 with Bob Moraca, vice president of loss prevention for National Retail Federation (NRF), concerning our previously ...

Store Managers Are All Heart

In a world where social media, digital ads and the latest apps are all accessible, it becomes a point of differentiation to have quality, meaningful connections with people. That’s where store managers come in....

Coming Clean About Clean Labeling

Our FMI Private Brand Council singled out the trend in clean eating due to consumer’s yearning for transparency, trust, authenticity and integrity in the food system. Still, we recognize that there are numerous inconsistencies relevant to the clean ...

Transparency, Research and A Visit to The Ukraine: Private Brands in 2017

The private brands work FMI performed in 2017 focused on transparency, research and exploring lessons learned and opportunities from other countries. While perhaps not as catchy as Julius Caesar’s “Veni, vidi, vici - We came, we saw, we conquered,” ...

The Lego Legacy of 2017

2017 has been a year of big accomplishments for FMI, but something of a Lego-experience since these huge achievements are the sum of many, many small steps and tiny pieces coming together. Over the next few weeks, FMI will devote its blog platform ...