Private Brands

He Said, She Said on Private Brands and Health and Wellness

We both love the early 1990s romantic comedy He Said, She Said for its witty depiction of people’s different points-of-views. As a registered dietitian with many years in the health and wellness arena and a seasoned private brand professional, we ...

Making Disruption Work for Your Business

Food retailers continue to see opportunities for differentiation as consumer expectations continue to shift and evolve. They have also become increasingly savvy, having to compete with an ever-growing set of rivals. We’re seeing a variety of ...

From Private Label to Private Brand

When I started with FMI in 2014, one of the first goals I had was to move the industry from using the term “private label” to “private brand.” With the momentum, innovation and awareness the private brand industry was receiving, it felt like an ...

Empowering the Shopper During Customer Service Week

The customer is always right. That mantra was engrained in me at an early age when I worked at my first food retail job. My employer trained me well; I was empathetic, responsive and exuded a positive attitude – even when a shopper was having a bad ...

Photo Friday: National Family Meals Month™ Featured in Times Square

To kick off the fourth annual National Family Meals Month™, this new infographic with the message "More Matters at the Table and On Your Plate" appeared in Times Square on September 4. This represents a unique collaboration to combine the September ...

Industry-wide Initiatives Are Hard, But That’s What Makes Them Great

Industry-wide voluntary initiatives are tough. It takes time to organize and implement change to get on the same page with partners. Inevitably there are bumps in the road, lessons to be learned and wrinkles to iron out. But the result is worth it—a ...

When It Comes to Private Brands, What Are Shoppers Buying?

Food retailers increasingly offer a wider variety of private brands options in their stores and are strengthening their private brands value proposition. But it all comes down to which private brands categories shoppers actually purchase. That’s ...

Private Brands Drive Engagement Across Generations

There are few things in life that span different generations. My kids have never heard of an 8-track tape and my grandkids someday won’t know what a VCR is. That’s the world we live in these days, but it turns out private brands are an exception and ...

Driving Home The Benefits of Family Meals

An enormous National Family Meals Month™ movement has grown with an expansive suite of turnkey materials, broad industry awareness, a blossoming list of committed partners, mounting consumer engagement, and most importantly, demonstrated behavior ...

Virtual Reality: The Unsung Hero of Brand Packaging

If there’s one constant in the CPG industry, it’s that brands are always searching for the best ways to get their products noticed on the store shelf. It’s more important than ever to create packaging that can stand out in a (very congested) crowd. ...