As an emerging brand, you’re almost ready to move your product to the next stage of assembly. You worked hard to guarantee its greatness and ensure the packaging catches the consumer’s eye. Production is set to ramp up now that you landed the partner who’s providing capital, market access, and the business advice you need. That new potential partner asks a question you think is easy to answer, “Is your product safe?”
This is not loyalty 1.0 – or even 2.0. Retailer loyalty programs are getting major upgrades in the wake of extreme retail competition and more demanding, tech-savvy consumers.
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