Independent grocery store operators need their customer communications to be effective and support their bottom line, but with so many different digital and traditional communications channels, it’s hard to know where to invest time and resources. Annually, the Food Marketing Institute survey’s the food retail industry about their overall business practices. In our 2018 The Food Retailing Industry Speaks report, we look at how grocery stores are communicating with customers. When you narrow the survey respondents to operators of one to 10 stores you can see an interesting picture.
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