The well-established companies know why they need to be on constant lookout for the next winning product: Consumer tastes and interests are quickly shifting towards higher quality, more unique and in some cases artisanal food solutions; new categories, like natural and organic foods, are surging; fresh versions of highly processed packaged foods are getting traction; while traditional CPGs struggle to keep up with changing consumer demands. But why the desire to search so far afield for emerging brands rather than take their development in-house?
Our fascination with data has swiftly moved from a mere attraction to a determined expectation. Technology’s gift of speedy access to the facts and figures we want touches every aspect of our lives – including what we expect to know about the food we buy, cook and eat.
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