Advertising/Marketing

Advertising Marketing Executive Conference Brings together many of the industry's top marketing and advertising strategists. Tailored specifically to keep this professional ahead of what's happening in the industry, the conference provides practical ideas and the exchange of information among peers. Examples of supermarket advertising, including radio, print and TV, are on display throughout the meeting.

• Click here to access presentations from the 2006 Advertising Marketing Executive Conference

Integrating Loyalty Marketing and Category Management Integrating loyalty marketing and category management can accelerate the use of shopper card data knowledge to help companies differentiate themselves in the market place. This report also helps practitioners visualize how the data and knowledge can be applied to increase the effectiveness of category - level planning and operations a process for integrating the marketing strategies is included. Language: English

Loyalty Marketing: After the Card is Issued The report assumes that you have already read the Guide to Planning Frequent Shopper Programs report and have developed a vision for your card program, whether or not you have actually launched one. Language: English

Micromarketing: A Tool for Category Management In case study format. Language: English

New Directions in Advertising: Marketing the Retail Store as a Brand A compilation of articles by professionals in the advertising and marketing arena. This report focuses on key areas that will educate and strengthen retailers' understanding of branding -- a business driver in today's competitive marketplace. The report offers detailed articles on branding, customer loyalty marketing, advertising effectiveness, and new frontiers in advertising.

U.S. Grocery Shopper Trends 2005 This landmark report provides you with an in-depth look at today’s grocery shopper. In addition to a general consumer outlook, study findings include valuable insights into shopping habits such as shopping frequency, spending patterns and the types of stores shopped. Learn about what store attributes shoppers value most, how well their needs and expectations are met and what stores can do to improve their performance. The study also addresses the top nutritional and food safety concerns. In short, this report is a must-have for every company in the food retailing industry. (2005)

Financial Management | Compensation Review |Advertising/Marketing
Store Development | Crisis Management

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