FMI has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes. This year's U.S. Grocery Shopper Trends 2014 adds a cultural lens to the survey research with interviews of Americans in their homes and while shopping, offering an ethnographic view into U.S. food consumption.   


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U.S. Grocery Shopper Trends 2014 Report

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Leslie G. Sarasin Presentation Slides
FMI Connect 2014 keynote  Download transcript.