Supermarket Myths

Myths Busted

As the voice of food retail, Food Marketing Institute offers a complete picture regarding the health, safety and merchandising practices of grocery stores. Unfortunately, sometimes FMI’s role requires refuting false claims we read in media outlets that are perpetuated via the Internet.

Food retailers are in business to serve their customers by providing safe, nutritious, affordable food and food safety is the number-one priority for supermarkets. Here are some common misunderstandings about the way in which supermarkets do business:

Click On Each Myth to See It BUSTED!

Submit your Myth

Retail Operations

  • MYTH: Grocery industry revenue is slowing.

  • MYTH: The SNAP Program (foods stamps) is riddled with fraud.

  • MYTH: Grocery stores are hiding information about food from customers.

  • MYTH: Merchants always had choice on the fees they paid on debit cards.

  • MYTH: Grocery stores subtly manipulate consumers into spending more.

  • MYTH: Nearly identical items may have different prices.

  • MYTH: Many grocery store jobs are low-paying and employment options at grocery stores are drying up in the U.S.

Fresh Foods

  • MYTH: Sometimes fresh foods at the grocery store aren’t fresh.

  • MYTH: Chicken meat contains harmful hormones that are dangerous to consumers.

  • MYTH: Shoppers should beware of the produce mister.

Food Safety

  • MYTH: Grocery carts are germy.

  • MYTH: The deli slicer is one of the dirtiest places in the supermarket.

  • MYTH: Packages of raw meat can be E. coli farms

  • MYTH: The ground beef in the center of the package is gray because the meat department hides the old ground beef inside of the new.

Consumer Trends 

  • MYTH: Most grocery shoppers are women.

  • MYTH: Physical grocery stores are going away.

  • MYTH: One more family meal each week at home won’t make a difference in your child’s behavior.

Sustainability 

  • MYTH: Food retailers are irresponsible when it comes to food waste.

  • MYTH: If more consumers bought ugly produce, food waste would be cut drastically.

  • Myth: Grocery stores are slow to adopt energy efficient models and refrigerant emissions remain high.