The Food Marketing Institute has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes, providing consistent metrics to evaluate the changing market landscape. This year, FMI worked with the Hartman Group to supplement our U.S. Grocery Shopper Trends research perspective with a cultural lens, interviewing Americans in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers.
Mass-market floral departments make an important and increasing contribution to both individual store and overall chain performance. Beyond the numbers, floral offerings help retailers engage with customers at an emotional level with beautiful, multisensory products that connect shoppers to their loved ones and friends.
The research findings documented in this report provide a comprehensive industry snapshot of today’s mass-market floral retail business.
More Research Is Available in the FMI Store
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