The Food Marketing Institute has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes, providing consistent metrics to evaluate the changing market landscape. This year, FMI worked with the Hartman Group to supplement our U.S. Grocery Shopper Trends research perspective with a cultural lens, interviewing Americans in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers.
FMI recently commissioned a study conducted by Acosta Strategic Advisors on identify winning growth strategies for GM/HBC in the grocery channel. Initial findings from the research were released in this presentation by John Clevenger during FMI Connect and include easy-to-implement tactics for increasing GM/ HBC sales in grocery stores.Full presentation.
The Power of Meat provides an annual update of shopper habits regarding meat and poultry pre-trip, in-store and at home. This highly valued shopper research, unveiled at the Annual Meat Conference each year, provides unique perspective on how consumer preferences and buying patterns have shifted in the past decade, while addressing hot new trends affecting the meat department.
More Research Is Available in the FMI Store
Photo Friday: Private Brands DC Summit
Getting Clear on Transparency
How to Sell More and Waste Less Food
Old Wives’ Tales perpetuate Supermarket Myths
» Facts & Figures
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