"We established this program to recognize the daily culinary feats demonstrated in grocery store kitchens," Leslie G. Sarasin, president and CEO of FMI, said. "We know that consumers go to the grocery store nearly twice a week, so why shouldn’t they be motivated by their local deli manager in the same way that they tune into their favorite chef television personality.”
The event will judge participants across all major departments in grocery in four categories: Ethnic, Indulgent, Family Meals and Healthy Alternatives. There is no limit to number of participants per company, and any grocery store foodservice professional is welcome to submit one recipe per category. The top-five competitors in each category will compete in Dallas, but only one of the 20 will be recognized as Grand Chef.
Prizes for Supermarket Chef Showdown include:
Sponsors of the event will donate product and contribute to the competitors’ flavor profiles. The event’s title sponsor, McCormick & Co, Inc. will join ingredient partners including, The Pictsweet Company, The Hershey Company, Campbell Soup Company, Anheuser-Busch Companies, Inc., Kraft Foods, Inc., J.M. Smucker Company and ConAgra Foods, Inc.
Supermarket Guru® and FMI Supermarket Chef Showdown Emcee, Phil Lempert, said: “The showdown is all about celebration - the celebration of our fabulous supermarket food offerings; a celebration of the chefs, cooks and store staff who prepare these foods; a celebration of flavorful ingredients; and most importantly, a celebration of the unique recipes that are offered in supermarkets across the country.”
Deadline for recipe submission is March 15, 2012. Participants can visit www.SupermarketChefShowdown.com for official rules and to submit recipes.
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Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.
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