Featuring images from the Fight BAC! food safety consumer education program, the signage contains attention-grabbing messages that remind associates of the day-to-day practices that reduce risk factors in four areas: time/temperature control, personal hygiene, cross contamination and equipment sanitizing. In order to keep the program fresh, the signage will be rolled out in four kits, one every six months, each with a new group of messages. They are available in English and Spanish.
The launch of the campaign follows pilot tests in several FMI member stores.
“The signage is very bright and noticeable – different from anything I’ve seen,” said Bill MacAloney, Chairman and CEO of Jax Markets in Anaheim, California, one of the test participants. “The striking visuals are a great bridge from the verbal training.”
The FMI Foundation will feature the new campaign in a special Category Close-Up session on Monday, May 6 at 10:30 a.m. in the South Hall of McCormick Place. Details will also be available at the FMI Membership Suite throughout the show, and at the Foundation Web site(www.fmi.org/foundation) following the show.
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
More Events
More Publications
» Facts & Figures