Featuring images from the Fight BAC! food safety consumer education program, the signage contains attention-grabbing messages that remind associates of the day-to-day practices that reduce risk factors in four areas: time/temperature control, personal hygiene, cross contamination and equipment sanitizing. In order to keep the program fresh, the signage will be rolled out in four kits, one every six months, each with a new group of messages. They are available in English and Spanish.
The launch of the campaign follows pilot tests in several FMI member stores.
“The signage is very bright and noticeable – different from anything I’ve seen,” said Bill MacAloney, Chairman and CEO of Jax Markets in Anaheim, California, one of the test participants. “The striking visuals are a great bridge from the verbal training.”
The FMI Foundation will feature the new campaign in a special Category Close-Up session on Monday, May 6 at 10:30 a.m. in the South Hall of McCormick Place. Details will also be available at the FMI Membership Suite throughout the show, and at the Foundation Web site(www.fmi.org/foundation) following the show.
Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.
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