EDUCATION PROGRAMMING

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As an invitation-only, executive-level event, Midwinter education programming is designed to provide focus, insights, and discussion on areas of key strategic importance to FMI members.

This year our educational ventures will focus on the diverse ways consumer empowerment is reshaping the role of the retailer. More than ever before, customer trust and loyalty is being determined not only by the value of the products and services offered, but also by the way the company values are being communicated and demonstrated. Shoppers want you to know them, but they want to know you, so they can be assured you share the concerns they hold dear. You will want to be part of this conversation as we explore the new levels of customer connections and what those connections points will mean for you personally and professionally. 

The educational component at Midwinter will be grounded in retail-time specifics and chocked full of substantive and relevant content. It will examine issues through the eyes of both professional subject matter experts from a bird's eye perspective and the more focused lens of the food industry by way of response panels comprising of retail and manufacturing industry senior executives. 

EDUCATION SESSION DESCRIPTIONS

The New Consumer: A 360 Degree View
Doug Stephens
Doug Stephens, The Retail Prophet

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Who is the "new consumer" we keep hearing about? Experts, analysts and our own instincts tell us that the emerging consumer plans, shops and eats differently than the one we've known and designed our business around for years. But individual data points paint different pictures of the new consumer: she's younger or older, depending on whether you focus on Boomers or Millennials; he's more likely to be Hispanic or Asian, depending on the neighborhood; she's less likely to be loyal to a primary store or specific brand and more likely to use technology as part of their process; he's more likely to be either a value or premium shopper but not a middle of the road buyer. How do all these pieces fit together to reveal a functional picture of who this new consumer is and how is he or she different? In this session, we'll step back and take a full 360-degree look at the characteristics, motivations, and behaviors of the shoppers in our aisles today and who will be driving our business tomorrow. 

The New Consumer Panel Discussion
A group of industry panelists will draw on their experiences to explore the ideas and topics shared by the speaker and provide their own real-world industry perspectives.  Panelists will discuss the new consumer qualities being seen in their businesses today and what we can expect in the near future.

Panelists:

  • Joseph Pine, Co-author of The Experience Economy: Work Is Theatre & Every Business a Stage. (moderator)
  • Kees Kruythoff, President, Unilever North America
  • Karen Fichuk, President, Nielsen North American
  • J.K. Symancyk, President, Meijer, Inc.
What is one thing about this "new consumer" that food retailers need to keep in mind? Read more from FMI's Voice of Food Retail Blog! 

Beyond the Cash Register: the Societal Impact of the New Consumer

John Zogby
John Zogby, Pollster and Trendspotter
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Six years ago noted pollster and "maverick predictor" John Zogby foretold many aspects of the new consumer in his best-selling book, The Way We'll Be: The Zogby Report on the Transformation of the American Dream. His Americans would be living with limits, embracing diversity, seeking spiritual comfort, and demanding authenticity. Today, we see Americans he described beginning to impact every aspect of our society: elections, family structure, business practices, and international discourse. In this session, Zogby will further explore the economic, political and social impacts of the new consumer.

Beyond The Cash Register Panel Discussion

A group of industry panelists will draw on their experiences to explore the ideas and topics shared by the speaker and provide their own real-world industry perspectives. Panelists will discuss how they are responding to the various manifestations of the empowered new consumer.

Panelists:

  • Joseph Pine, Co-author of The Experience Economy: Work Is Theatre & Every Business a Stage. (moderator)
  • Justin Dye, Executive Vice President and Chief Operating Officer, East Region, New Albertson's, Inc.
  • Sue Klug, Executive Vice President, Chief Marketing Officer, United Grocers, Inc.
  • Benno Dorer, Chief Executive Officer, The Clorox Company
Can you define the "new consumer" in one sentence? Read more from FMI's Voice of Food Retail Blog! 

Built for Yesterday, Facing Tomorrow: Food Retail's Engagement of the New Consumer

Anthony Flynn
Anthony Flynn, CEO YouBar, Inc., Author of Custom Nation
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Food retail is an industry grounded in the delivery of mass-produced goods through bricks and mortar locations. We have a long history of customer service and of striving to provide the best value for our shoppers. Because historically we have dealt in a commodity essential to life, we have felt and been central to the lives of our customers. But the ground has shifted beneath us, Technology now enables consumers to create their own customized supply chains and to require personalized products designed to meet their particular health goals, dietary desires, and cultural values; and the things we once thought were paramount to cultivating customer loyalty may not be so important after all. In this provocative presentation, a cultivator of new models based on the new consumer will suggest that to survive, food retail must make dramatic changes.

Built for Yesterday, Facing Tomorrow: Food Retail’s Engagement of the New Consumer Panel
A group of industry panelists will draw on their experiences to explore the ideas and topics shared by the speaker and provide their own real-world industry perspectives. Panelists will discuss what should be scrapped, retained or refined in new and old models of food retail and how these can be leveraged to meet the needs of the new consumer.

Panelists:

  • Joseph Pine, Co-author of The Experience Economy: Work Is Theatre & Every Business a Stage. (moderator)
  • Paul Grimwood, Chairman and CEO, Nestlé USA, Inc.
  • Tom Furphy, CEO, Consumer Equity Partners
  • Bill Nasshan, EVP and Chief Merchandising Officer, Bi-Lo Holdings, LLC

The Rules of The Retail/CPG Road

Kevin Coupe, Content Guy for MorningNewsbeat.com
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Panelists:

  • Scott Moses, Managing Director and Head of Food, Drug & Specialty Retail Investment Banking, Sagent Advisors

  • Burt Flickinger, Managing Director, Strategic Resource Group

  • Andrew Wolf, Managing Director, Sr. Equity Research Analyst, Food & Agribusiness Group, BB&T Capital Markets                      

When food retailers and CPG marketers reflect on the industry’s historical pathways, the fortune of 20/20 hindsight likely helps them see a landscape of captured and missed opportunities, replete with both dead ends and superhighways.  When they try to gaze at the highway ahead,  they probably see a road under construction across a changing terrain that holds promise of  improved access to exciting destinations, but no shortage of potential gridlock, detours, costly tolls ... and very few rest stops.  Join MorningNewsBeat's "Content Guy," Kevin Coupe, and a panel of industry experts for a fun and interactive trip down the highway of food retail, as they examine how consumers, competition, the economy,  technology and culture are impacting the path to success.  You’ll come away with some guidance about the fastest and most rewarding routes to take, as they help you establish some common - and uncommon - sense rules for navigating the retail/CPG road.