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Crisis Communications

To best handle a crisis when it happens, the most equipped teams invest time in preparing, planning, testing and practicing for various scenarios that may one day happen to or involve their food retail location. Though it is important to recognize the role of the Asset Protection Crisis Preparedness Team and Crisis Manager, the FMI Crisis Communications Manual will focus on Crisis Communications – including guidelines for before, during and after a crisis.

FMI Crisis Communications Manual:

Crisis Communications Toolkit

Download the Full Manual 

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Heather Garlich
Director, Media and Public Relations


Additional Resources and Downloadable Checklists

Featured Web Resource MaterialsPDF119.11 KB Download
Preparedness Crisis Communications ChecklistPDF125.33 KB Download
Response Crisis Communications ChecklistPDF135.07 KB Download
Recovery Crisis Communications ChecklistPDF54.77 KB Download
Social Media Crisis Communications Checklist PDF118.95 KB Download
Components of a PR Agency Request for RFPPDF131.52 KB Download
Choosing a PR AgencyPDF155.59 KB Download
Social Media Tips (Year-Round)PDF62.65 KB Download
Sample Crisis Communications LogPDF202.42 KB Download
Tips for Your Media SpokespersonPDF197.08 KB Download