Quick Start Programming

Tools You Can Use to Get Your Wellness Efforts Started

The hardest part of any program is the initial start.  Rather than starting with in-store programs (e.g., screenings, health fairs, or weight loss programs), It may be easier to start with a communications approach to wellness using a combination of in-store announcements, website articles, blog postings, and possibly tweets via Twitter or facebook postings.  The themed Healthy Ideas Calendar, Monthly Health Articles and Radio Scripits can get you started.  You can use these tools in any of the following ways:

• Use the articles in your in-store or employee newsletter or magazine or publish them online on your website or facebook page.  Adapt them to your region by using ideas and suggestions that will interest your customers.
• Use the articles to create blog posts or break the information into short tidbits that can be tweeted via Twitter.
• Use the in-store radio scripts as is or use them to script YouTube videos that you can upload to your store’s website.  Additionally, you can use them as guides for any media requests (TV or radio) that you receive.

If monthly themes seem overwhelming, start simply by choosing one theme to address per quarter.  Start planning about six months in advance so you can line up any in-store displays, coupons, or specials to complement your efforts.