Industry Topics

Guiding Decision Making for Your Program

Once you have support from upper management or the leadership of your company, you need to consider what you want to offer your customers (and possibly, employees) for health and wellness. The table below can help you refine your decision-making:

Key Questions

Potential Answers

Resources that Can Help

What is the PRIMARY purpose of your program?

Increase customer satisfaction
Increase customer loyalty
Increase sales of healthier products
Improve company image within the community

Research report: The Future of Health and Wellness in Retailing
Website: Healthier Worksite Initiative

What kind of program will your company support?

Single, one time event
Cycle of planned events throughout one year
Continuous, ongoing program that will continue for more than 1 year.

PowerPoint: The Power Of Partnerships

Who is your target audience?	Customers Employees Both	Research report: The Future of Health and Wellness in Retailing PowerPoint: Leveraging Organic and Natural Brands: PowerPoint Presentation: The Wellness Crossing
What topics or program areas is your audience most interested in?	Healthy Eating/Meal Planning Weight Management Health Screenings Physical Activity/Fitness Smoking Cessation Stress Management	Implementation and Evaluation of Worksite Wellness Programs Turnkey Worksite Health Promotion Programs for the Workplace Healthy Worksite Initiative Toolkits PowerPoint Presentation: The Wellness Crossing PowerPoint: Reimagining Health and Wellness
How will you fund your program?	Self-fund with internal dollars External partner contributions Fee for service	Article: Cost Savings of Health And Wellness Programs PowerPoint: What’s the Hard Return of Wellness? White Paper: ROI Based Analysis of Employee Wellness Programs Controlling Healthcare Costs Using Worksite Health Promotion Programs Powerpoint: Measuring ROI of Your Health and Wellness Programming
What human resources will you need to implement your program?	Engage outside program vendors Hire new employees Retrain existing employees Contract with consultants	Ways to Provide Staffing for Your Worksite Health Promotion Program
How will you promote the program?	Internet In store signage Print advertising (store flier, etc) In-store radio TV	E-Book: New Perspectives in Wellness and Benefits Communication