Find out What Your Customers are Interested In

Success of your wellness program depends on both your customers and store associates:  customers and employees at all levels of the company have to feel involved and engaged so they will participate in and talk favorably about your programs.

The best way to do this is to ask customers and employees input and feedback about planned wellness programs.  Once programs have been launched, evaluation tools can be used to make additional improvements to ensure maximum participation, buy-in, and support.

Here are several ways to identify customer/employee needs and interests:

• Conduct focus groups with customers, employees or both;
• Discuss wellness interests during store associate meetings;
• Distribute and summarize a needs and interests survey
  • Download The Sample Survey 

Ask for suggestions when evaluating programs.