At this year’s Midwinter Executive Conference, we launched our newest campaign, “Let’s Put Our Plates Together.”

The focus of the campaign is to educate food retailers nationwide on the importance of family meals.

We all know that eating together as a family is important on many levels. Studies continue to show that eating together can have a positive influence on a child’s personal development.   

Life in the United States has changed over the last few decades. The family dynamics have changed right along with it. Parents now work full time and kids have extracurricular activities leaving no time for families to prepare healthy meals and sit down together. So, why launch a campaign on this scale now?

In his latest post on FMIFamilyMeals.com, Frank Higgins, President of Nestlé Prepared Foods, said “Retailers have a crucial role to play in getting families to the dinner table more often.”

The role of the supermarket has also evolved over the years. They have become the center of our communities, a place of inspiration and a hub for wealth and knowledge when it comes to health & wellness. So, food retailers are the perfect advocates for family meals.

Watch our launch video and get inspired:

To learn more about "Let’s Put Our Plates Together," visit www.fmifamilymeals.com