Evaluate Your Program

How to Evaluate Your Program

Evaluation data can be gathered formally (intentionally) or informally (gathering comments and reports that come spontaneously) but if you require the data for program justification, you will need to conduct a formal, more rigorous evaluation.

Formal evaluation is the process of gathering data that can be analyzed and summarized to provide an accurate assessment of your program.  Data can be collected via surveys and focus groups, by tracking sales figures, or by documenting participation and attendance.  Surveys and focus groups can assess knowledge, behavior change and perceptions of programs.  Sales figures and participation rates can provide objective data on program effects.

Formal Feedback

• Surveys
• Focus Groups
• Sales Figures (if appropriate)
• Health Risk Assessment (employees)
• Participation and attendance
• Insurance claims (employees only)

Informal Feedback

• Customer comments via e-mail, Facebook, Twitter, etc.
• Anecdotal reports
• Media mentions of program