on behalf of the
FOOD MARKETING INSTITUTE
before the
House Subcommittee on Department Operations,
Nutrition and Foreign Agriculture
Committee on Agriculture
U.S. House of Representatives
Hearing to Review the Public-Private Partnerships of Food Banks
September 11, 1997
Mr. Chairman, my name is Marvin Dillard. I am Vice President
of Purchasing, Ukrop's Super Markets, Inc. in Richmond, Virginia.
I am also here today on behalf of the Food Marketing Institute.
Ukrop's is a 25-store, family-owned supermarket chain and the
market leader in the Richmond grocery market. Ukrop's has a Central
Bakery, a Central Kitchen, a downtown café -- Ukrop's Fresh
Express, a uniform shop and pharmacies in 11 of our stores. Ukrop's
is committed to meeting and exceeding customer expectations and
is committed to improving the well being of the community. Specifically,
Ukrop's contributes 10% of pre-tax profits to charitable organizations;
Ukrop's encourages associates to be good community volunteers;
and Ukrop's will continue to do our best to help our community
reach its full economic, social and political potential.
The Food Marketing Institute (FMI) is a nonprofit association
conducting programs in research, education, industry relations
and public affairs on behalf of its 1,500 members including their
subsidiaries - food retailers and wholesalers and their customers
in the United States and around the world. FMI's domestic member
companies operate approximately 21,000 retail food stores with
a combined annual sales volume of $220 billion - more than half
of all grocery store sales in the United States. FMI's retail
membership is composed of large multi-store chains, small regional
firms and independent supermarkets.
Ukrop's works with the Central Virginia Foodbank in a number of
ways. The retail value of the food products Ukrop's donates to
the Central Virginia Foodbank is $1.4 million a year. We also
provide technical assistance to the Foodbank and I serve on its
Board of Directors and Operations Committee. We have helped the
Foodbank by simplifying the distribution of salvage food from
Ukrop's by cross docking. This means we take all surplus food
from over 20 locations on Ukrop's refrigerated trucks to one central
location where the Foodbank can collect it. This not only saves
transportation costs for the Foodbank, but allows us to assemble,
package, box, and load specific shipments for them. Our vice
chairman and CEO, Jim Ukrop, led last year's annual fundraising
campaign. I have helped in researching new sites for the food
bank warehouse as well as a branch facility to serve rural areas.
Ukrop's is a participant in the Prepared and Perishable Food Rescue
Program, to further increase distribution of usable, but unsaleable
foods and USDA products, and exploration of alternative processing
methods for maintaining shelf stability of fresh meats and produce.
This program was one of the first of the 40 programs operating
in the U.S. We also help with the annual Harvest Drive that supplements
the Foodbank's food supply by collecting canned goods through
community based food drives throughout the year. We are often
asked by community groups that designate the Foodbank in food
drives to be their collection point. Our trucks can then make
streamlined deliveries to the Foodbank.
Ukrop's also participates in an innovative state program, called
the Virginia Neighborhood Assistance Program, which employs state
tax credits as incentives for business partnerships between the
private and public sectors to assist the economically deprived.
These tax credits are applied for as grants and then are awarded
for specific programs. These funds have helped offset the cost
of sorting, freezing, packing and returning to one central location
the $1.4 million in food products that Ukrop's donated to the
Central Virginia Foodbank last year.
Supermarket companies are donating a great variety of both food
and nonfood items to food banks. In addition, many companies
donate in-kind services and other resources. Many more are providing
technical expertise and more are donating money directly to food
banks. Over half of the companies sponsor food drives and other
events to support food banks. This brings the community together
and encourages customers to support food banks. Many supermarket
companies use the Internal Revenue Service tax deduction for donations
of inventory (T.D. 3962), which provides some additional incentive
to donate.
Cooperation among the food banks, supermarket companies and manufacturers
helps ensure that industry food handling standards are maintained.
Second Harvest food banks monitor their associated agencies to
ensure the food is handled properly.
The Food Marketing Institute's 1996 Community Relations Survey
of its members, asked retailers to quantify and prioritize their
community relations activities. As you might expect, food banks
are a large part of most supermarkets' community programs. For
instance, the survey shows:
In community relations, the four areas that supermarkets are most
likely to be involved with are partnering with local schools or
youth groups, donating to food banks, partnering with local community
groups and sponsoring special events.
Also, when asked to identify the top community relations priority,
17% rated hunger programs as the chief priority. Large companies
(those with 50 or more stores) were slightly more apt to highlight
hunger programs, with 29% of the respondents, representing thousands
of stores, identifying hunger programs as the top priority.
FMI has done five surveys since 1982, which illustrate retailers'
support of food banks over the years. The number of supermarkets
donating to food banks has grown steadily and has more than tripled
in 14 years - from 25% in 1982 to 82% in 1996. These percentages
reflect:
to work with food banks.
FMI executives and member companies have served on the Second
Harvest Board of Directors since 1982, and in 1983 FMI established
a task force to build support for food banks. In the last 15
years FMI has:
How Else Are Food Banks Supported?
FMI's survey show that many companies donate in-kind services
and other resources. Many donate technical expertise and money,
staff to serve on foodbank boards, as well as transportation and
equipment.
Reclamation Centers
Reclamation centers are generally third-party operators who receive,
sort, invoice and distribute unsaleable products. Distribution
options include returns to the manufacturer, recycling and repacking,
reselling, destroying or donating to charity. When food banks
and reclamation centers maintain a strong relationship, this can
maximize contributions to charity. The advantages of reclamation
centers to supermarket companies include: Relieving the wholesaler
from administrative and operations duties connected to damaged
or otherwise unmarketable goods. A centralized system that can
save time and money for those handling damaged products. Supermarket
companies can receive credit for damaged product. While in FMI's
1996 Supermarket Community Relations Survey, the median number
of 22% of those responding operate reclamation centers, that number
is 25.6% for those with 11-49 stores and 71.4% for those with
50 or more stores.
New Cooperation Reflects Changes in Supply Chain
Supermarkets are continuing to heavily support food banks despite
changes in the supply chain that reduce the amount of excess inventory.
New programs devised by food banks in concert with manufacturers
and distributors are encouraging supermarket cooperation.
As packaging and distribution efficiencies in the food industry
reduce the amount of damaged and unsaleable merchandise available
for distribution to food banks, so Second Harvest has begun a
number of programs to increase the percentage of such merchandise
that goes to food banks, and to develop new sources of donations.
The newest program, Production Alliance, is an effort to have
manufacturers produce some products directly for Second Harvest.
Pillsbury is the first manufacturer to become involved in that
effort. Second Harvest is also trying to expand the number of
reclamation centers operated by food banks to process unsaleables
for retailers. FMI serves on Second Harvest's Reclamation Center
Industry Advisors Team. In a third effort, Harvest Scan, Second
Harvest food banks provide specific information on donated merchandise
to participating manufacturers. For supermarkets, the expansion
of the reclamation centers is perhaps the most important program.
As food banks begin to run reclamation centers, it provides an
opportunity for the partnership with supermarkets to improve.
The reclamation service can be provided for less cost than other
contractors because there is not a profit motive. A&P in
Milwaukee, for example, has turned over its reclamation work to
that city's food-bank program. Only six of the food banks affiliated
with Second Harvest currently run reclamation centers - in Milwaukee;
Cincinnati; Nashville, Tenn.; McKeesport, Penn., near Pittsburgh;
Tyler, Texas; and Omaha, Neb. At these sites, damaged and unsaleable
merchandise is scanned and the information compiled so it can
be reported to manufacturers.
Perishable Programs
There is also increased interest in taking prepared foods, both
from restaurants and from supermarkets as they expand their prepared
food programs. Since 1992, the Kansas City, MO-based food rescue
network, Foodchain, has worked with restaurants, corporations
and other food industry organizations to distribute prepared and
perishable food to soup kitchens, day-care centers, shelters and
other feeding agencies. Foodchain is a national network of 138
food rescue programs that collect prepared and perishable foods
for distribution to nearly 7,000 local social service feeding
agencies.
Three of every four Foodchain programs work with a supermarket
to recover prepared and perishable food. Large chains such as
Albertsons, Publix, Harris Teeter, Kroger, Spartan Stores and
Food Lion currently work with Foodchain on local levels. Many
of the network's programs also collect produce, but because the
weight and bulk of produce is so great, it is sent to a reclamation
center, where it can be handled quickly and efficiently.
These efforts can be expanded upon at the local level, but must
proceed very carefully. Restaurants and those operators in the
food distribution chain not already involved in food donation
should be encouraged to participate. Close attention to food
safety, especially in the perishable and prepared foods area is
paramount so as not to tarnish or perhaps jeopardize the donation
of goods nationwide.
Retailer Involvement
Over the years, most retailers have developed relationships with
their local food banks. In general, supermarkets donate more
on a local level than through national programs.
Retailer programs vary widely from company to company. For instance
Stop & Shop, a Quincy, Massachusetts-based retailer, has been
involved with the Greater Boston Food Bank since 1979. For the
last few years, the company has donated more than $13 million
to area food banks each year, including monetary contributions,
donated product and in-kind support such as repairs, maintenance
and transportation. Company chairman Bob Tobin is a member of
the Second Harvest Board, while Terry Vandewater, director of
public affairs, serves on the board of the Greater Boston Food
Bank. Other employees are members of local boards serving their
operating areas of Massachusetts, Connecticut, Rhode Island and
New York. In 1994 Stop & Shop became the first retailer to
win Second Harvest's "Grocery Distribution Award," an
annual award that recognizes exemplary service and support to
food banks. One of Stop & Shop's most effective hunger relief
programs is its "Food for Friends" campaign, which is
made up of three components. The first is a 40-page coupon book
including information about hunger issues and food banks. For
every coupon a customer redeems, Stop & Shop donates five
cents - up to $150,000 - to the Second Harvest Food Bank Network
and its New England members. The second component is the food
drive in the spring. The third component is the fundraising done
by individual store teams for four weeks every fall. Store employees
encourage food and dollar donations through events such as car
washes, golf tournaments, bake sales and dunk tanks. Just last
week they kicked off their "Food for Friends" food donation
program.
Supermarket companies have also helped develop food banks from
the ground up. H.E. Butt Grocery Company, based in Texas, helped
found the Texas food bank network, which has become one of the
country's largest regional food bank programs. They received
the Hunger's Hope Award for Grocery Distributor Support from the
Second Harvest National Food Bank Network. H.E. Butt's contributions
support 15 food banks, 14 in Texas and one in Mexico.
Liz Minyard, co-chairman of Minyard Food Stores, Coppell, Texas,
has been active in the North Texas Food Bank program since it
began in 1982. Minyard's, like other chains, donates food, plus
paper bags, office furniture, shelves and warehouse racks. They
also donate fresh produce as part of their regular contribution.
Minyard serves on the Board of Directors of Second Harvest.
Minyard's is also a resource to the food bank on things like running
a warehouse and providing help or advice on industry procedures.
The Kroger Co., headquartered in Cincinnati, Ohio, was the second
recipient of the Second Harvest Grocery Distributor Award. They
received the award based on participation in a wide variety of
areas, such as product donation, board representation, technical
assistance, funding and event sponsorship.
These are just a few of the individual company programs to help
feed those in need. There are many, many more examples that
could be cited. In addition, several broader industry programs
are in place. These include:
Checkout Hunger, a program that encourages supermarket
customers to "round up" their checkout totals and donate
the extra funds to food banks, continues to grow in popularity
around the country and raises thousands of dollars for local food
banks. The program consists of bar-coded, tear-off coupons for
$1, $2 or $3 located at the checkout stand that are handed to
the cashier and scanned. The amount appears on the customer's
receipt as a food bank donation. The area food bank receives
the amount collected at the end of the fundraiser, which generally
runs four to six weeks.
Sister Hook-Up, a program that many food
bank agencies rely on every day to help feed the needy. Day-old
bread, outdated dairy products, or overripe produce, mislabeled
products or cans damaged in shipment are donated directly to local
food bank agencies, such as neighborhood soup kitchens, retirement
homes, rehabilitation centers, or homeless shelters. Giant Food
Inc., based in Washington, D.C. has been involved since the early
1980s, in cooperation with the Capital Area Community Food Bank
(in the Washington Metropolitan Area) and the Maryland Food Bank
for the state of Maryland. Since it was not feasible for Giant
and/or the food banks to send trucks out to the nearly 700 feeding
programs operating in the Baltimore/Washington area, the food
banks decided to act as facilitators between their agencies and
the stores. As facilitators, the food banks are responsible for
"hooking-up" their agencies with the Giant stores.
Additionally, the food banks monitor the agencies at least twice
a year to ensure that they still are serving the community, are
eligible for the program and have appropriate facilities to support
it. Once the "hook-up" is made, the food banks step
back and let the agencies meet directly with the store managers
and receivers to determine the pickup days and times. This arrangement
is ideal because it allows the agencies and stores themselves
to continually evaluate the "hook-up." This way they
can ensure that the agencies' volunteers come to the stores at
convenient times, and when the maximum amount of unsaleable food
is available. Giant has carried this program forward into every
area where they do business, which now involves the cooperation
of six major Second Harvest member food banks. At least one agency
is "hooked-up" to every one of their stores, and a year-long
waiting list for agencies that are hoping to become part of this
successful program. In total, they donate approximately two million
pounds of food to participating agencies annually.
"Fast Forward To End Hunger" --
a partnership between the Video Software Dealers Association (VSDA)
and the End Hunger Network - is an in-store fundraising program
designed to raise consumer awareness and contribute directly to
the community where funds are raised; 100 percent of the money
goes to the local food bank. Last year, Fast Forward raised more
than $1 million in just three months. This year's campaign was
launched with the VSDA Show in July, and continues through the
fall. Supermarkets with video departments can participate by
simply placing a canister on the counter . The canister, point-of
sale materials, media kits, operating and administrative costs
are paid for by the Fast Forward To End Hunger founding sponsors.
Celebrity public service announcements are available on in-store
loops and as trailers on some videos. For more information contact
Kelli Clayton at 800/955-VSDA.
As a board member of the Central Virginia Foodbank I would like
to share with you the public-private-partnerships with food banks
that have been successful in our operating area.
Virginia's Table/Enabler Prepared and Perishable Food Rescue Program
The Virginia's Table/Enabler program is designed to bring food
to those who need it most, in an efficient and effective manner.
The Central Virginia Foodbank coordinates with food donors to
allow member organizations to pick up directly from the donor
site. The program assists members in acquiring food without traveling
to the Foodbank. Donor participants in this program include:
Ukrop's Super Markets, Food Lion, Pizza Hut, Fast Marts and other
retailers. The program originated after the Good Samaritan Law
was passed in 1990, due to the enormous amount of prepared and
perishable food that was being wasted. Members are trained in
safe food handling and storage before being allowed to pick up
the food. Currently the Foodbank is concentrating its efforts
on establishing more food donors in rural areas. This will enable
organizations that have to travel a long distance to the Foodbank,
a more efficient and effective way to expand their services of
feeding those in need.
Virginia State Tax Credits
The Virginia Neighborhood Assistance Program, created by the 1981
Virginia General Assembly, employs state tax credits as incentives
for businesses that contribute directly to approved neighborhood
assistance organizations. This is a unique STATE program which
emphasizes partnerships between the private and public sectors
to assist the economically deprived. Activities sponsored under
the program include education, job training, housing assistance,
free health care clinics and community services. The state tax
credit is 45% of their total contribution. The program has a streamlined
application and minimum record keeping requirements. Documentation
of the contribution is maintained by our company and the Central
Virginia Foodbank.
Public-Private Partnerships of the Central Virginia Foodbank
Since 1995, the Central Virginia Foodbank has had a public-private
partnership with the Virginia Department of Corrections, called
the "Food Rescue Project." Salvage from grocery stores,
USDA Soup Kitchen Commodities and TEFAP (Temporary Emergency Food
Assistance Program) foods are handled by prison inmates who inventory,
sort and categorize salvage making it easier for the more than
500 member agencies to access and distribute to those in need.
Sorting and categorizing product has streamlined the feeding
programs' access to food and has assisted with inventory control,
helping the Foodbank achieve a 19.6% increase in total pounds
distributed in 1995 and a 49% increase in 1996. The project has
enhanced morale among inmates by offering them an opportunity
to perform community service and providing them with work experience
and job training skills. Because of this collaborative effort,
more than 1,502,427 meals were provided to central Virginians
in need including children of low-income families, the elderly,
people with disabilities and the homeless. The Food Rescue Project
won the Second Harvest national 1997 Hunger's Hope Award for Innovation
Resources and Model Programs.
In conclusion, I am extremely proud of Ukrop's involvement with
the Central Virginia Foodbank. Supermarket operators recognize
their responsibility to the communities they serve, and I believe,
our industry's commitment to food banking is an example of what
can be accomplished through the use of public-private partnerships.