Food Industry Glossary

Like every industry, the food industry has special terms we use to describe aspects of our business. This glossary can help newcomers learn terminology and help seasoned food industry experts keep up to date.

TERM DU JOUR

new to brand

Share of converters with no brand purchase within the category cycle window.

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  • branch store

    A subsidiary retailing business owned and operated at a separate location by an established store. Brand Awareness – A term to express a brand’s strength or weakness with the consumer.

  • bulletin

    A general term identifying information sent in printed form from one segment of the trade to another, from the manufacturer or broker to salespersons, from chain store headquarters or wholesaler to retail units.

  • new to brand

    Share of converters with no brand purchase within the category cycle window.

  • mass merchant

    A large-format store carrying a wide variety of popular product categories, typically at discount prices. The most common examples are Walmart and Target.

  • space management system (electronic)

    Space utilization software that plans and analyzes product categories, determines shelf allocation, and graphs planograms.