PRODUCT SEARCH RESULTS

Below is a list of product(s) matching your search criteria. To add items to your shopping cart, check the box next to any items you would like to purchase, then check the "Add to Cart" button.

You can only gain access to certain items and special pricing if you have logged in. Login Now .

Didn't find what you were looking for? Return to the Search Form .

	Digital Grocery Commerce: Exploring the Potential for Grocery Shopping Apps Author: Nancy Childs, Ph. D, Gerald E. Peck Fellow, Saint Joseph's University. Published by Food Marketing Institute Year Published: 2013
	Description: Today’s reach of mobile smartphone technology and the personal and commercial blend of social media networks permit instantaneous consumer interactivity on grocery products, pricing and information access. This potential for consumers to access information, savings, and convenience through a mobile app enables a dramatic transformation in food shopping on a global basis. A revolution well underway and continually morphing, new grocery shopping behaviors represent both a challenge to comprehend and an opportunity to manage for increasing revenue and competitive advantage. Understanding consumer grocery shopping behavior in the mobile age requires fresh approaches to defining the consumer’s grocery shopping experience, motivation, and value equation. Developed under the Gerald E. Peck Fellowship with Saint Joseph's University and authored by Nancy Childs, Ph.D, Gerald E. Peck Fellow, this report is the first in a series of three studies and explores the potential for grocery shopping apps. The report analyzes the current digital grocery landscape including shopper behavior, smartphone penetration/use and grocery app awareness, usage and barriers to use.
	Product ID: 3116	Product Type: Report	Version: Electronic (digital download/no shipping)	Preview: Preview (89.9k)
	Pricing:
	Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00
	Guest, NonMember - $0.00