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	Impacting Sales: A Holistic Approach to Supplier Diversity in the Food Retail Industry Author: FMI Year Published: 2013
	Description: The shift to a majority minority in the U.S. population is taking place faster than anyone imagined. The marketplace implications of a diversity-rich demographic is a reality no food retailer – large or small – can afford to ignore. Envisioned by FMI’s Supplier Diversity Committee, this report provides statistical data, background information and examples of practical ways food retailers can leverage Supplier Diversity as a means of growing sales in multicultural markets, expand awareness of ethnic foods in non-multicultural markets and build brand equity. The report was sponsored by The Coca-Cola Company, Kellogg Company, Unilever and Campbell Soup Company.
	Product ID: 3115	Product Type: Report	Version: Electronic (digital download/no shipping)
	Pricing:
	Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus, NonMember - $0.00