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UNTANGLING THE SOCIAL WEB: INSIGHTS FOR USERS, BRANDS AND RETAILERS PART 2 OF 5: IDENTIFYING THE ALLURE OF SOCIAL NETWORKING: TRAITS, BEHAVIORS AND MOTIVATORS

Author:
Presented by Coca-Cola Retailing Research Council & The Integer Group

Year Published:
2012

Description:
Being social is nothing new. Friends and social circles are essential parts of life, only slightly less important than food, clothing and shelter. It becomes necessary for retailers and brands to understand the sociological and psychological motivations behind social media use because social networks are rapidly becoming an essential part of purchasing decisions.
Product ID:
2383 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00

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