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Untangling the Social Web: Insights for Users, Brands and Retailers - Part 1 of 5: assessing the social networking landscape

Author:
Presented by Coca-Cola Retailing Research Council & The Integer Group

Year Published:
2012

Description:
Retailers and brands must understand the dynamics of the social networking landscape. This will shed light on how to interact in the most positive way, which is critical to any company that hopes to build effective social networking communities and communication.

So it might be comforting to realize that the key to understanding this new landscape could be as easy as remembering experiences from adolescence—specifically, high school.
Product ID:
2382 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00

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