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Are Your CPG Brands Maximizing the Return on Your Digital Investment?

Author:
Accenture, comScore and dunnhumbyUSA

Year Published:
2012

Description:
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their brand websites are influencing brand purchases in stores.

To address this challenge, Accenture, comScore and dunnhumbyUSA collaborated on a groundbreaking study to help CPG executives better understand the link between consumers’ usage of brand websites and their brand purchases in retail stores.
Product ID:
2380 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00

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