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Next-Generation Collaboration: The New Frontier for Shopper Value and Industry Growth

Author:
Accenture

Year Published:
2012

Description:
Amid the fast and sweeping change that is transforming the retail and consumer goods marketplace, traditional industry players are struggling to keep up. In fact, many are already on the sidelines, watching their historically loyal shoppers be tempted by more choices than ever before and influenced by new channels of interaction and the offers of new entrants.

At Accenture, we believe the answer lies in redefining the rules of play, forming an integrated view of the opportunities and challenges before them, and then pushing the boundaries of collaboration to unprecedented levels. Our perspective builds on the recent Trading Partner Alliance work of the Food Marketing Institute (FMI) and the Grocery Manufacturing Association (GMA), which specifies some of the key elements required to make collaboration successful. These include maintaining a focus on shoppers, connecting the businesses of industry partners, preparing people in the organizations for the new world,and truly sharing the supply chain.
Product ID:
2379 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00

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