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Shopping For Health 2012 (PDF Download)

Author:
Rodale/FMI

Year Published:
2012

Description:
Shopping For Health 2012 This report examines shoppers’ interest and attitudes, as well as in-store activities, regarding health and nutritional concerns and the ways in which these play out in purchase decisions at the grocery store.

Shopping for Health 2012:
- measures and tracks the extent to which primary shoppers are attempting to maintain good personal health
- measures and tracks the healthfulness of shoppers’ diets and what’s driving the move toward health maintenance in-store
- measures and tracks shoppers’ various attitudes and activities around planning meals for family and children
- measures and tracks organics’ influence on a household’s primary shopper
- profiles shoppers who consider their food intake successful and are satisfied with their health and weight
- takes a closer look at male shoppers and their efforts in the area of health and wellness
- discusses how shoppers try to achieve healthy eating in terms of avoiding, substituting, or limiting foods

With health and wellness becoming increasingly important in retailers’ marketing and merchandising efforts, this report is a must-have for everyone in the food industry. The report is developed jointly by FMI and Rodale/Prevention Magazine.
Product ID:
2376
Product Type:
Report
Version:
Electronic (digital download/no shipping)
Preview:
Preview (55k)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr. - $150.00
Association Council, Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $250.00
Guest, NonMember - $350.00