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Targeting High-Growth Categories: Using Shopper-centric Analytics

Author:
Precima

Year Published:
2011

Description:
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A regional US grocer, facing stiff competition in a highly developed market, was seeking new ways to increase its share of shoppers' wallets. With growing pressure on pricing policies and corporate budgets leaner than ever, simply throwing more money at the problem was not a viable option. Neither was trying to be "all things to all people." Marketing and merchandising dollars had to be invested more effectively. The challenge was to identify the most promising opportunities for long-term growth — by targeting the right shoppers and the right categories with the right tactics.
Product ID:
2357 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00

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