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Winning at Consumer Centricity: 10 Tips for Retailers and Manufacturers (White Paper)

Author:
Precima

Year Published:
2009

Description:
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In the face of this new market reality and today’s economic environment, we see retailers and manufacturers increasingly adopt a consumer-centric strategy as the new basis for competition based on the belief that it’s the consumer that is their greatest asset and competitive advantage. What follows is a guide written for retailers and manufacturers that offers ten tips for adopting a comprehensive consumer-centric approach to business. In developing the tips, Precima draws on the data and findings from an analysis that Precima and DemandTec commissioned from IDC Global Retail
Insights. IDC Global’s research, titled “Being Consumer-Centric: A Retailer and Manufacturer Update,” was based on interviews with “high performing” and “back in the pack” retailers and manufacturers about their use of consumer-centric practices.
Product ID:
2355 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Guest, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus, NonMember - $0.00

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