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Change Management by the Numbers: Devising a Strategy That Produces Results and Advocates, March 2011

Author:
Precima

Year Published:
2011

Description:
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For a retailer or manufacturer to adopt a shopper-centric approach – whether through pricing, promotion, assortment, store design or marketing – it takes more than data, shopper insight and a memo. Rather, it requires a comprehensive and committed set of tools, people and processes.

Such change can be daunting to many, but it doesn’t have to be. At Precima, we rely on a tried-and-true process that has worked for many clients. But it takes a measured approach to planning and prioritizing backed by management’s commitment across ranks.
Product ID:
2354 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00

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