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Equal Shoppertunities: How CPG and Retail Companies Can Collaborate for the Best Promotions, Jan 2011

Author:
Precima

Description:
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Sure, double coupons have their place in the aisle and in the wallet. But when it comes to reaching today’s smart,
time-strained shopper, it is the two-for-one force of retailers and CPG companies, partnering to understand the whole of her needs, that delivers the most effective campaigns.

Think about it. What worked last year may no longer hold sway with today’s mobile-reliant, social-networking
shopper. Trends in health, cuisine and even childcare come and go. What appealed to “foodies” in 2009 may be passé
in 2011.

Shopper data bears this out.
Product ID:
2353 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00

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