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Eating In: Growing Sales by Helping Customers eat at Home More

Year Published:
2010

Description:
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Food retailers have been working on meal solutions for years, but until now they haven't had a comprehensive fact-based foundation on which to build a strategy. This study supplies that foundation. Based on The NPD Group's extensive research into American eating behavior, it draws clear insights that will help retailers understand:

-The needs, priorities, and emotions that drive breakfast, lunch, and dinner.
-The seven dinner occasions and the motivations behind them.
-Specific business-building opportunities around key insights.
-Step-by-step instructions for building a strategic focus on meal solutions.
-Calculating the "size of the prize" was a key part of the project. This estimate of the incremental business available across breakfast, lunch, and dinner makes it possible for retailers to set realistic priorities and targets.
Product ID:
2336 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Guest, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus, NonMember - $0.00

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